The brand identity for Radna Facai—a vibrant Thai-Chinese fusion restaurant—was designed with a strategic focus on capturing the essence of good fortune, energy, and bold flavors that define the culinary experience. By incorporating the powerful symbolism of red and yellow, we created a visual identity that evokes the themes of luck, energy, hunger, and passion. These colors not only reflect traditional Thai and Chinese cultural motifs but also serve to energize and excite customers, reinforcing the emotional connection to the food they love.

Typography is key to Radna Facai’s brand identity, combining boldness and playfulness for instant recognition. The carefully chosen fonts blend traditional and modern elements, conveying cheeky confidence and a street food vibe with a sophisticated twist. This balance sets the brand apart, offering a fun, contemporary edge to fast casual dining.